Relevant Advertising
Fewer Irrelevant Ads

Online Fraud Protection

Relevant Advertising

Privacy Guarantee

Consumer research indicates that the best way for companies to improve Internet advertising is to make it more relevant to their interests. A user may dislike banner ads in general, or they may just dislike irrelevant banner ads. Webwise doesn’t eliminate banner ads or popups, but if you’d rather see ads that match your interests, this service might be good for you. In the longer term, more relevant, valuable advertising means less advertising.

Webwise works by following the categories of things you’re interested in, and delivering ads that fit those categories. If a person is interested in buying a new car, they would probably be more interested in ads for new cars than, say, new airplanes. And Webwise is backed by the best privacy practices on the Internet, a claim that is backed up by independent auditors.

In effect, the Internet shapes itself around you, so you don’t have to spend so much time working around the Internet.