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Anti-fraud and relevant advertising features

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Webwise uses technology that is purpose-built by Phorm, Inc. to provide a safer, more secure and relevant Internet experience to users.

Anti-fraud features

Webwise includes a new security feature designed to dynamically warn customers if they visit a fraudulent “phishing” site. When you go to a known phishing site, Webwise will detect it and automatically show you a strong warning notice before you reach the fraudulent site, as shown here:

To determine if a website is a known fraudulent website or not, Webwise will check the address of the website you are trying to visit against several continually-updated lists at once. This will not slow your connection or otherwise harm your browsing.

You might visit a fraudulent website that hasn’t been reported yet. But Webwise should go a long way to reducing the numbers of consumers being hurt by these attacks.

Relevant advertising feature

Webwise reduces the amount of irrelevant ads users see.

As a customer searches and browses online, that behaviour is checked against advertising channels, like “Travel”, “Finance”, or “Luxury cars”. These channels are set up by advertisers, who want to reach consumers who are most likely to be interested and find the ad relevant. When the customer’s interests match one of these advertiser categories, the customer sees a relevant ad in place of a generic, untargeted ad.

The only information stored are those categories, discarding all the sensitive information like website URLs and search terms. Webwise stores nothing that can identify the user personally. (see Privacy for more.)