Privacy Impact Assessment

Customer Privacy

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How Well Am I Protected?

Privacy Impact Report

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Click here to download 80/20 Thinking's full Privacy Impact Assessment (PDF)

Simon Davies, Managing Director of 80/20 Thinking, conducted the Privacy Impact Report with his colleague Gus Hosein, who is Visiting Fellow, Information Systems Group at the London School of Economics (About the Authors).

The Privacy Impact Report is a review of Phorm systems and policies, which underpin the technology that powers Webwise. This final report is the result of 80/20 Thinking's extensive review, and concludes that the company has fully embedded consumer privacy into its policies, practices and philosophy.

The report cites important developments such as the appointment of a chief privacy officer in line with good privacy practice. It also praises Phorm's 'unprecedented' public engagement via channels such as a public meeting, media, blogs and forums. The PIA demonstrates Phorm's commitment to opening up its technology, processes and policies to be scrutinised in a transparent way.

Mr Davies has openly commented: "In our view, Phorm has implemented privacy as a key design component in the development of its system. In particular, Phorm has quite consciously avoided the processing of personally identifiable information. Phorm does advance the whole sector of protecting personal information by two to three steps."

For more about the PIA, please see http://privacy.phorm.com/about_PIA.php.